Translation – Keep it simple, stupid. This is one of the taglines from Father Avinash the Analyst. Actually, he is Avinash Kaushik of the Occam’s Razor blog. For a true analytical, he was inspiring to listen to, and one that even I, with my severe attention disorder, found myself attentive and really learning. First on foremost – I am not an analytical person. Those who know me will laugh because I am a master of spreadsheets dating back to VisiCalc on an original Apple .
How did I get this way, with a dislike of doing numbers? I guess that it stems from the fact the my father was a CPA who could run a 10 key with the best of them. When I got the Apple I was working in Dallas with Harte-Hanks and my boss was also a CPA. We used to have races when trying out new rate schemes, and I’m proud to say that I always won – both in speed and accuracy. It was fun to deflate his ego balloon – he was a graduate of The University (Texas) and thus knew more than anyone else.
Back to what I learned from Avinash in that webinar – it had nothing to do with numbers, but a better lesson. He simplified everything with the statement that all of the numbers and analytics for your sites will be nothing if the site ‘sucks.’ His motto – one which is now at the top of my monitor – is, “First of All, Don’t Suck!” That should be goal one, and analytics only work if the content and design are functional, attractive, and compelling.
Every day, just remember – Keep it simple, and don’t suck!
Actually the real quote from the 1939 movie, The Wizard of Oz, is “Toto, I’ve got a feeling we’re not in Kansas anymore.” Love that movie memorabilia – now I guess it could be from a video on U-Tube. There is no mistaking the fact that there are major changes happening in our world – how we communicate, and for those of us in the business field, how we market and sell.
What’s happened to the world we knew, the one we grew up in where we read the newspaper, made sales calls by knocking on doors, and could always say ‘the check isin the mail.’ Those days are gone and quickly fading into faint memories. What happened?
I look forward to going through all of these changes in this blog, as I am with my clients in my Analog Sherpa consulting practice. After 20 years of consulting in management, marketing and selling, I’ve found that more and more of my clients are asking about the changes they see all around them, and how can they make sense of them, and how they can adapt and use them to make their businesses grow.
I’ll be exploring the whole range of topics in this ongoing blog, just as I am working through them with my clients. After years of working with and guiding start-ups and turnarounds, mainly with newspapers, advertising companies and direct mail operations, the focus is now on helping people creating strategies for digital integration in their businesses.
There are an incredible number of ‘thought leaders’ in this field and I have followed their work for sometime. I don’t pretend to be a TL, but rather, a strategist who can help businesses learn and integrate. Success comes from having a good plan, and the best implementation possible – the key is really in the implementation, and that is where I will focus. Talk to you soon.