In June, 2008 I launched a blog devoted soley to my musings about the state of the media industry. A place to talk about what was going wrong with all forms of main stream media. As a tag line I adopted “An Analog Sherpa for a Digital World.” Pulled from very thin air it has stuck – and has become the genisis of where my consulting practice has grown.
To my surprise I came across an article in March from Advertising Age that covered Arianna Huffington, a guru of new digitial publishing with her “Huffington Post. The article – Arianna Huffington Preaches 4E’s of Web Content at 4A’s – contained this section – “What worked yesterday might not work today,” she said, turning the conversation to the pay wall debate at old-media properties, which continue to evaluate means to get micro-payments for content from consumers.
“New paths for success still need to be charted,” she said, in an endorsement for free content. “We can’t use an analog map and expect to find our way in a digital world.“
I’m sad for the current state of newspapers, magazines, and direct marketing I feel calmly vindicated – as do my clients.
In another sign of the digital wave that appears to be becoming a tidal wave of epic proportions comes from recent iPad sales. Hey, I’m a true early adopter – day 2 for my iPhone in San Francisco in 2007, but this is getting crazy. Today Apple noted that they had sold over 1,000,000 in just 28 days, and that they sold 300,000 of the newest iPad 3Gs over the weekend.
I’m blown away, but I think that it really foretells the future for all of us…even those of us who still sport an original iPhone after 3 years. I’ve been waiting for the quantum upgrade and the hoped Verizon version since my AT&T coverage in Irvine stinks. My second ‘digital native” Kevin this week stopped holding his breath and came home with a first day version of the newest Android phone – from Verizon. I’m green with envy, hard for me to see in a mirror however, since I’m red green colorblind.
I’m holding my breath now – the red is coming to my cheeks as I pen this missive, and I hope I can sustain myself for a while longer. I’m hedging my bets as I dig deeper into Google world and seeing how I can live in the clouds with a whole new set of apps to simplify my life. I’m old, out of shape, and I don’t know how much longer I can hold my breath! Come on Apple, a little help here for the Analog Sherpa.