Arianna Huffington
In June, 2008 I launched a blog devoted soley to my musings about the state of the media industry. A place to talk about what was going wrong with all forms of main stream media. As a tag line I adopted “An Analog Sherpa for a Digital World.” Pulled from very thin air it has stuck – and has become the genisis of where my consulting practice has grown.
To my surprise I came across an article in March from Advertising Age that covered Arianna Huffington, a guru of new digitial publishing with her “Huffington Post. The article – Arianna Huffington Preaches 4E’s of Web Content at 4A’s – contained this section – “What worked yesterday might not work today,” she said, turning the conversation to the pay wall debate at old-media properties, which continue to evaluate means to get micro-payments for content from consumers.
“New paths for success still need to be charted,” she said, in an endorsement for free content. “We can’t use an analog map and expect to find our way in a digital world.“
I’m sad for the current state of newspapers, magazines, and direct marketing I feel calmly vindicated – as do my clients.
