I often describe what I do as ‘behavioral technology’ – really I help normal people understand how to use and prosper from all of the digital tools and technology of today’s age. Years ago I was just a geek, so this is kind of a promotion for my ego. When I saw the headline about one of the newest hires for the reelection campaign for Obama as a technologist and ‘force multiplier’ my heart skipped a few beats. Then I caught an image of what anyone would describe as a technologist (nee - Geek) and I soared.
After coming down in a couple of nanoseconds that Harper Reed and 33 year old from Chicago, will be taking the reigns and moving political campaigning to new heights. The 2008 Obama campaign set the benchmark for a Presidential election, and now they are raising the bar.
My sons, both digital natives, will be pleased to know that Reed left Threadless, where they buy all of their T-shirts in 2009. From there he was at Texas-based Rackspace, where my blog has been hosted – now at Amazon and the Clouds. He left in 2010 to spend some time writing, researching and learning about start-ups and business.
Based on the image above Reed is not your boardroom type, but is known to be bright and outspoken. That along with a heavy dose of creativity and digital savvy is going to be needed to get Obama back for another 4 years. One thing for sure he knows the young tech savvy audience, and if he is half a good as the bio in the LA Times, Obama will have a fighting chance to return. Geeks rule!!