From the category archives:

USPS & Direct Mail

Happy Endings to All…and to All a Good New Year!

December 31, 2011

I love endings! That usually means a completion of a task or a goal, and the opportunity to move on to new things. Year endings are the best. Close out the old and start with a clean slate. I think this year will not end so well. Instead of starting fresh we will be dragging an incredible amount of baggage along with us into 2012. As we have moved into our new digital age in the first decade of the 21st century, our legacy tools and traditions, and so much of what makes up our business way of life are struggling to advance with incredible pressure being on them to adapt, or die.

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Kicking the can down the road for Postal Service changes until May 2012

December 16, 2011

Postponing the inevitable…good news, and bad advertising, will still be delivered to your mail boxes, on time  and without delay.  A temporary agreement driven by a coalition of Democrat Senators has gotten the USPS to postpone the planned closing of a number of postal service centers, post offices, and the reduction in service standards the [...]

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Notes from the Battlefield…

December 9, 2011

A funny thing happened on my way to researching the options for the USPS. I got way laid! I must admit that this happens to me a lot, especially when I have ‘chores’ to do. This time, no chores, but I found that when I started doing research with all of my friends in the direct marketing field – they wouldn’t stop talking. I quick discussion turned into a 2-hour meeting. That was repeated multiple times, but it was well worth my time, and therapeutic for them. I left them all with the feeling that they had gotten something off of their collective chests.

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