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The Ghosts of Christmas Past – Gone but Not Forgotten

December 23, 2010

I love this time of the year, the Christmas lights, the food and the fire in the fireplace.  Holidays in Southern California have their own timeline, and this year for extra cheer we have the deluge of the century bearing down on us.  Time to make merry and stay dry, and time for another log [...]

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How Low Can They Go? Newspaper Revenues Down Again

December 22, 2010

There were big changes taking place in the advertising field in 2010.  For the first time marketers spent more in online advertising than newspapers.  I have a career than spans both industries and I really feel for my print bretheran.  Total newspaper spending, including both print and online declined to $25.7 billion, a decline of [...]

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Finding the Off Switch

December 11, 2010

I admit it…I am a propeller-head and early adopting geek.  I had my first computer in 1980 – an Apple II running VisiCalc and printing on a thermal printer.  The funny thing it was the only computer in my division of Harte-Hanks in Dallas.  Things certainly have changed, but I haven’t – I’m still a [...]

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Mega-Trends for Our Near Future?

December 3, 2010

A recent post on BNET/CBS Interactive by Geoffrey James in their Sales Machine blog caught my attention.  At my first reading it brought a laugh, but then I wondered if  he was really serious, and if there was real meaning there – and there was!  The article was entitled “Five Mega-Trends That Will Shape the [...]

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Life in the Fishbowl

November 30, 2010

Well everything hit the fan yesterday, and we have had wall-to-wall coverage of the Wikileaks in the diplomatic world.  If you love titillation and scandal, things just couldn’t get any better.  If you believe that these things should not have been leaked, then life is now hell.  Better get used to it since there is [...]

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Not Dead Yet!

November 5, 2010

In recent presentations I continue to get questions about the various forms of media and which should they be using. What they are really asking seems to be…”Is email dead?”  They also want to know the same about direct mail, newspapers, radio. It reminds of the scene in Monty Python’s The Holy Grail where they [...]

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Addressing Our Fear of Failure

November 1, 2010

Atychiphobia is the ‘fear of failure.’ I read a piece in Advertising Age this morning that caught my attention because it dealt with our collective fear of failure.   In my professional capacity I deal with sales people all the time, and one of the key factors everyone is dealing with today is the current state [...]

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